Over the course of the month, officers will be carrying out stop check operations and additional patrols to target drink and drug drivers.
As well as conducting alcohol breath tests, officers will also be using "drugalyser" devices at the roadside for the first time to test drivers for suspected drugs.
As with drink driving offences, drug drivers can face a fine of up to £5,000, a prison sentence and a minimum one-year driving ban.
During the Christmas Operation Tonic campaign, we named motorists who were charged with a drink or drug driving offence and we will be continuing this approach as part of the summer campaign following the success of this additional deterrent.
Last year marked the 50th anniversary of the first nationwide public information film on drinking and driving. As part of the Think! campaign, the Department for Transport carried out research ahead of the anniversary which showed how much attitudes have changed to drink driving in the last half century.
Of those surveyed, 92 per cent in the South West agreed drink driving was unacceptable and 93 per cent said they would feel ashamed if they were caught drinking and driving. This compares to over half of male drivers and nearly two thirds of young male drivers who admitted drink driving on a weekly basis in 1979.
Over the last 50 years, drink driving deaths have fallen from 1,640 a year to 230 – but that’s still 230 too many.
This year the Think! campaign has launched a new video to warn drivers about the risks of taking drugs and driving and the increased powers available to the police to target drug drivers.
Road Safety Superintendent Richard Corrigan said: “We are determined to do whatever we can to stop people driving while under the influence of drink or drugs to help reduce deaths, serious injuries and crime on our roads.
“We now have extra powers and the tools to test for illegal drugs at the roadside. The message is clearer than ever - there is no excuse and we will arrest any drivers who are suspected to be driving while under the influence of drink or drugs.”
If you suspect someone of drink/drug driving, text ‘drunk’ to 07400 279101 and include as much detail as possible, such as the registration number of the vehicle and its location. Alternatively, you can call us on 101.